Services
•
Services •
Strategy 🤝 Creativity
My expertise lies in full-funnel marketing, meaning I’ll get new people excited about your brand and convert them into loyal customers!
I take a custom approach to every project—you and I will determine the perfect combination of the below services, keeping in line with your ideal budget, to help your business thrive.
Website Strategy & Design
Why it matters
Regardless of your industry, maintaining a reliable website is a non-negotiable when it comes to brand trust and customer loyalty. Every element shapes how people feel about your company. A clunky user experience raises doubts, even if your actual product or service is phenomenal. Smart web strategy isn't just about it being pretty (though that helps, too); it's about building a relevant digital presence that works as hard as you do.
How I help
As a consumer, a company’s website is the first place I go to establish a connection with their brand—whether I’m trying out a new coffee shop or need to find a plumber. As a marketing expert, I’ve spent the last 10 years honing my ability to build intuitive (and even award-winning) website experiences for users across many industries. I have a true passion for user experience and can translate that into a website that not only attracts your target audience, but converts them into real customers.
Content & Search and Answer Engine Optimization (SEO/AEO)
AKA written content for your brand that will show up in search engines and AIs
Why it matters
Reliable and accurate content curated on your website positions you as a trusted resource in your industry. And now, with AI changing the ways and mediums by which information is found—language learning models (LLMs) use that same content to deliver your insights directly to new customers searching for your services.
How I help
I have extensive experience researching, writing, and publishing content based on the terms people are actually searching for, both on Google and with generative AI. My approach is an iterative, data-driven one that helps your brand rank in relevant search results, be discovered by ChatGPT and other AIs, and positions your brand as the answer to the questions your target audience is asking.
Email Marketing
Why it matters
Email marketing is proven to be one of the best marketing returns on investment when done correctly. When done intentionally, email marketing keeps engagement levels with leads high and trust with customers even higher. Email is not dead, I promise.
How I help
Over 10 years of testing both long-standing and experimental email marketing techniques, I’ve seen what works and what doesn’t for every industry and every audience. Now, you and I can skip straight to what works by implementing a data-driven strategy specific to your contacts, growing your marketable base, and creating meaningful engagement with your audience.
Paid Advertising
Google Search • Social Media • Display • Retargeting
Why it matters
Getting in front of new customers organically is really hard. If you don’t have their email, or they don’t follow you on social media or have your business card, your options for engaging with new prospects is small. Enter: paid advertising. This tactic gives you the unique ability to define your ideal customer and get your brand in front of them.
How I help
With experience managing both very small and six-figure advertising budgets, I’ve tried and test paid ads on all platforms and targeted audiences in many industries. From building customer profiles to writing copy that resonates and creating standout visuals, I know how to get the right message in front of the right audience at the right time. I also know that trusting someone with precious budget is scary, so why not trust someone with the attention to detail, years of experience, and hard results to deliver the return on your investment?
Social Media
Why it matters
Social media platforms have become a primary search tool for products and services. A strong presence on social media keeps your brand front of mind with high-intent potential customers.
How I help
My social media approach combines all the best of data-driven competitive analysis and tested platform techniques with the creativity and humanity to represent your brand. With this combined left-brain/right-brain strategy, we’ll create valuable organic connection with your audience that meets them exactly where they are.
Consultative Services
Feel like you just need to talk it out with someone? I offer consultative services, too! I’m happy to jump on a call, talk through your current strategy, and provide meaningful next steps and recommendations.
I’ll measure the performance of your existing strategies, analyze them, and deliver insights that empower you to double down on what’s working and toss what’s not.
Get started in three easy steps:
01
Fill out my inquiry form
This short and sweet form (promise) helps me get to know you and your needs a little better. From here, I’ll reach out to get an initial meeting on the books!
02
Chat with
me
We’ll take 30 minutes to connect, getting to know each other and discussing your goals. It all helps me develop a custom marketing plan for your business.
03
Receive a personalized plan
This includes straightforward, project-based pricing, meaning I customize your package entirely—no one-size-fits-all pricing. Have questions? Ask them! I’m always happy to provide more context and revise as needed to fit your budget and needs.