About Me

About Me •

Photo of woman standing in front of mountains and trees with sun spot coming in from the side

Hi there!

I’m Lauren!
(also know as LW)

I genuinely love marketing. A consistent brand, a seamless website experience, an authentic social presence, a well-thought-out email campaign—these are all things that bring me joy. The thing that brings me even more joy? Working to provide you and your business with these same enhanced marketing experiences in a way that feels intuitive and intentional.

I’ve worked with local marketing agencies, colleges and universities—both local educational pillars and internationally recognized names—and tech companies for nearly a decade. My marketing experience spans many industries, channels, and geographies, but my heart lies in helping local Hudson Valley businesses harness their brand and grow.

When I’m not working, you may find me:

  • Doing some sort of craft…learning to knit is up next

  • Obsessing over my rescue dog, Rory

  • At a New York Liberty game (mostly trying to befriend the mascot, Ellie the Elephant)

  • Trying out a new Hudson Valley foodie hot spot, or trying a new recipe at home

Reach out—I’d love to discuss how I can help your business flourish, or to just connect and say “hey!”

Core Beliefs

01
Curiosity

There is no golden ticket in marketing (as much as someone might try to sell to you that they have it). I believe that staying curious and open-minded yields the best results.

02
Intentionality

You can have the best product or service, but if you don’t present it intentionally (to the right people at the right time with the right message), you might as well not have it.

03
Reliability

My work and my working style are reliable. You can depend on me to be consistent, and everything I deliver to look, feel, and behave as expected.

Industries I’ve Served

My love for a great marketing strategy knows no bounds. I’ve worked in many industries, for companies small and large, to ideate and execute full-funnel marketing plans.

Let’s Connect