About Me
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About Me •
Hi there!
I’m Lauren!
(also know as LW)
I genuinely love marketing. A consistent brand, a seamless website experience, an authentic social presence, a well-thought-out email campaign—these are all things that bring me joy. The thing that brings me even more joy? Working to provide you and your business with these same enhanced marketing experiences in a way that feels intuitive and intentional.
I’ve worked with local marketing agencies, colleges and universities—both local educational pillars and internationally recognized names—and tech companies for nearly a decade. My marketing experience spans many industries, channels, and geographies, but my heart lies in helping local Hudson Valley businesses harness their brand and grow.
When I’m not working, you may find me:
Doing some sort of craft…learning to knit is up next
Obsessing over my rescue dog, Rory
At a New York Liberty game (mostly trying to befriend the mascot, Ellie the Elephant)
Trying out a new Hudson Valley foodie hot spot, or trying a new recipe at home
Reach out—I’d love to discuss how I can help your business flourish, or to just connect and say “hey!”
Core Beliefs
01
Curiosity
There is no golden ticket in marketing (as much as someone might try to sell to you that they have it). I believe that staying curious and open-minded yields the best results.
02
Intentionality
You can have the best product or service, but if you don’t present it intentionally (to the right people at the right time with the right message), you might as well not have it.
03
Reliability
My work and my working style are reliable. You can depend on me to be consistent, and everything I deliver to look, feel, and behave as expected.
Industries I’ve Served
My love for a great marketing strategy knows no bounds. I’ve worked in many industries, for companies small and large, to ideate and execute full-funnel marketing plans.
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Colleges and universities, education technology companies, education marketing agencies
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Education technology, Financial technology, Customer service/customer experience technology, cybersecurity, entertainment technology, Artificial intelligence (AI)/machine learning, Legal technology
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Reproductive heath, postpartum wellness, personal wellness
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Outdoor landscape/hardscape, outdoor lighting
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Local communications/public relations, higher education, technology