Social
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Content
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Web
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Brand
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Advertising
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Consulting
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Social • Content • Web • Brand • Email • Advertising • Consulting •
Intentional Digital Marketing
Gain visibility and grow your business through tactfully crafted digital marketing experiences. Let’s build a creative strategy together.
Based in the Hudson Valley
About Me, LW
I genuinely love marketing. A consistent brand, a seamless website experience, an authentic social presence, a well-thought-out email campaign—these are all things that bring me joy. The thing that brings me even more joy? Working to provide you and your business with these same enhanced marketing experiences in a way that feels intuitive and intentional.
I’ve worked with marketing agencies, colleges and universities—both local educational pillars and internationally recognized names—and tech companies for nearly a decade. My marketing experience spans many industries, channels, and geographies, but my heart lies in helping local Hudson Valley businesses harness their brand and grow.
If that’s you, I’d love to discuss how I can help your business flourish.
Services
Website Strategy
Your website is the front door for your business, and making a good first impression is critical. Get a brand new website, optimize your existing one, or receive upkeep and maintenance.
SEO/AEO Content
Gain visibility exactly where your audience is searching, and establish your business as a trusted resource in your space with thoughtfully (and humanly) crafted content.
Branding
Build an experience that lasts beyond the point of sale, and transform one-time customers into loyal brand advocates.
Social Media
Get your brand in front the right eyes, and stay top of mind with consistent, creative content that represents who you are, what you do, and why it matters.
Email Marketing
Create a genuine connection with your audience through tried-and-tested email marketing strategies that demonstrate real performance, not just clicks.
Paid Advertising
Reach new audiences and grow your customer base by delivering highly personalized messages that meet them exactly where they are.
Plus, one-time or ongoing digital marketing consultation!
Core Beliefs
01
Curiosity
There is no golden ticket in marketing (as much as someone might try to sell to you that they have it). I believe that staying curious and open-minded yields the best results.
02
Intentionality
You can have the best product or service, but if you don’t present it intentionally (to the right people at the right time with the right message), you might as well not have it.
03
Reliability
My work and my working style are reliable. You can depend on me to be consistent, and everything I deliver to look, feel, and behave as expected.
Your Questions, Answered
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My expertise lies in end-to-end digital marketing services. Depending on what you and your business need, I can help consult on, strategize, and execute your website, content strategy, social media, SEO/AEO, emails or newsletters, paid advertisements, and so much more!
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Digital marketing empowers your business to connect with the right people, at exactly the moment they’re in need of your services. Not only is it genuinely helpful, but it grows your business in the most effective way: by meeting your target audience right where they are.
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With 10+ years in digital marketing for brands in many sectors, I’ve seen the difference it makes to truly know and care about the mission. That’s why I will learn your business and brand in and out. I’ll act as an extension of your team, not just an occasional name that pops up in your email.
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I’m a big believer in looking at a project holistically, which means providing you with an all-inclusive, project-based rate. So, let’s have a conversation about your needs, and I’ll provide a clear-cut quote, with options that best suit your needs and your budget.
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I have a robust knowledge of why and how AI works for businesses, and part of my strategy is to ensure your brand gains visibility in this new consumer search engine. However, I believe that the best work is done by a human who can empathize, be creative, and think in a non-binary way. Don’t let my emphatic use of the em dash fool you. I do not use AI to generate my work.
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Reach out and say hi! Let me know what your needs are and what hurdles you’re facing, and we can book some time to chat further.